Essentials of Franchising

Description

If you have ever seriously thought about owning a franchise, Clark College is offering a class to guide you in the process. ''Essentials of Franchising'' will be held at Clark College at Columbia Tech Center on Saturday, Sept. 26 and Saturday, Oct. 3. Both sessions will take place from 9 a.m. to 2 p.m. The course will be taught by business entrepreneur Robert MacLellan. Participants will learn about the advantages of the franchise business model versus the non-franchise model. Discussion areas will include: criteria in selecting a franchise, the typical franchise contract and its important components (fees, royalties and geographic territory), how to value the business, profit margins, multi-unit benefits and requirements and site selection criteria. Three case studies will be utilized covering name brand franchises (Taco Bell, MacDonald's and Wendy's), their national expansion and why they continue to succeed after 30 years. In addition, participants will learn why Subway sandwich sales are increasing during this current recession. A field visit to a regional Starbucks outlet will aid in understanding site selection criteria. The fee for the two-day session is $149. For additional information, call 360-992-2484. Information about all Corporate and Continuing Education classes is available at www.clark.edu/cce.