Fundraising Workshop!

Description

PLAN, EXECUTE AND EVALUATE There's no mystery to the annual individual giving development plan, but it needs to be planned like a bank robbery, executed like a space shuttle launch and evaluated like a MRI. In this workshop we'll discuss the development cycle, the organization's mission from the donor perspective, the elements of a comprehensive individual giving plan, developing the donor continuum, and how to evaluate a fundraising program and its activities for future success. Presenter Helen Kennedy, CFRE, assists clients with annual fund development, long-range planning, donor development, direct mail, program integration, development audits and assessments, and data analytics. Previously she was Director of Development, Oregon Public Broadcasting; Manager of Direct Response, KCET-TV, Los Angeles; Project Manager, Integrated Computer Systems, Culver City, CA; and Director, Pacifica Program Service/Radio Archives, Los Angeles. She holds a BA from Mills College and an MBA from the UCLA Anderson School of Management.