Local SEO: Going Beyond the Basics

Description

This will be an intermediate-to-advanced level presentation on Local SEO, but beginners are going to walk away with skills they can use at work the next day (be prepared to take a lot of notes!). The presentation will be from 6-7 with some time for networking and snacks before and after. Kevin Chow, Webfor's Director of Search, will be discussing the misinformation that's being shared in the SEO industry, what has been actually working, and where the future of local search is moving.

Key Takeaways
• Using tools to uncover hidden SEO gold
• How to find low-hanging fruit for quicker SEO wins
• Google My Business insights
• Importance of citation sources, on-page factors, and inbound links

See you there!