SCORE - Online Marketing for Your Business

Description

We all know you only get one shot to make a first impression. And when it comes to your business, a bad first impression may mean missing out on a new paying client. Or worse than that, it could cause you to miss out on some of your most loyal, profitable clients - without you even knowing!

In 2019, expectations are higher than ever for businesses to be online and easy to do business with. Plus, with all of the free or very affordable technology solutions out there these days - there’s no reason why your business shouldn’t put your best foot forward in the digital world.

Though we know it can feel overwhelming at times trying to decide where to spend your time, energy, and budget regarding marketing your business online. That’s why the SCORE Vancouver Chapter is putting on this FREE Workshop of ‘Online Marketing for Your Business’, which is generously being sponsored by the Fort Vancouver Regional Library and hosted at the Cascade Park Library branch.

This workshop will be very hands on, so be sure to bring a pen and paper or a laptop to take notes! We will also provide workshop attendees with a self-assessment worksheet. The worksheet will help guide you through some key aspects of how you’re using technology (or how you should be using technology) to move folks who have never heard of your business to become loyal, repeat customers.

Some of the topics we will cover include:

1. Introduction to Online Search Basics (SEO 101) to help you be found by the right people, at the right time.

2. Website considerations that are often overlooked and may be losing you customers.

3. Mapping your ‘Customer Journey’ from start to finish, so potential customers don’t fall out along the way.

4. How to better leverage online marketing to make more money by making it easy to buy from you.

5. Hard realities about the ‘Fortune’ being in the follow-up, and what you can do about it to bring in more business in the short, medium, and long-term.